CHOCTAW SIGNATURE
Project: challenge:
1) Rebrand the Choctaw Farms store brand
New name + new logo to reflect the evolution of goods they now presently carry
2) Create a new look for all packaging labels under the store brand - using color to categorize.
Solutions should look less generic and reflect a hint of Choctaw personality, but keep it fresh.
Project: challenge:
1) Rebrand the Choctaw Farms store brand
New name + new logo to reflect the evolution of goods they now presently carry
2) Create a new look for all packaging labels under the store brand - using color to categorize.
Solutions should look less generic and reflect a hint of Choctaw personality, but keep it fresh.
Creative Brief:
Create a label that appeals to our consumers and boosts our brand affinity.
Consumers / Audience:
+ Travel Plazas + Country Markets + Choctaw Store + Casino (possibly)
SCOPE - jar goods, peg bag snacks , baking mixes & more to come in the future.
Limited time offers of flavors for each season will be also available.
Create a label that appeals to our consumers and boosts our brand affinity.
Consumers / Audience:
+ Travel Plazas + Country Markets + Choctaw Store + Casino (possibly)
SCOPE - jar goods, peg bag snacks , baking mixes & more to come in the future.
Limited time offers of flavors for each season will be also available.
MISSES:
ROUND 1 & 2 - Package design choices >>>>>>>>>>>>>>>>>
ROUND 1 & 2 - Package design choices >>>>>>>>>>>>>>>>>
